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OUTLIERS
by Malcolm Gladwell
THINKING, FAST AND SLOW
by Daniel Kahneman
STEVE JOBS
by Walter Isaacson
CONVERT EVERY CLICK
by Benji Rabhan
TIPPING POINT
HEADS IN BEDS
by Jacob Tomsky
DRIVE
by Daniel H Pink
FREAKONOMICS
by Steven D Levitt and Stephen J Dubner
THE CHECKLIST MANIFESTO
by Atul Gawande
WHY NATIONS FAIL
by Daron Acemoglu and James A. Robinson
