Overview

Offering an introduction to business market, this title includes topical coverage to using dynamic pedagogy that puts students in touch with real business issues, to creating market-defining ancillary items for professors and students alike.


ISBN-13

9780072922189

ISBN-10

0072922184

Weight

4.44 Pounds

Dimensions

8.70 x 1.28 x 11.10 In

List Price

$154.67

Edition

7th Edition

Format

Hardcover

Pages

768 pages

Publisher

McGraw-Hill/Irwin

Published On

2004-01-15



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