✨ Featured Offer
Used, Very Good
$6.75
List Price: $27.00
🚚
See all 5 offers from $6.75 FREE standard delivery by: 02 Apr 2026
Overview
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your PR, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. So how do you get this rabid following? There's been a lot of lip service given to customer loyalty over the past few years, but most companies still don't realize that a points program or a slew of untargeted emails simply won't do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Amazon, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.
| ISBN-13 | 9781137279668 |
|---|---|
| ISBN-10 | 1137279664 |
| Weight | 0.90 Pounds |
| Dimensions | 6.41 x 0.91 x 9.47 In |
| List Price | $27.00 |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 256 pages |
| Publisher | St. Martin's Press |
| Published On | 2015-01-27 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Very Good
Seller details
The Maryland Book Bank
baltimore, MD, USA
Used-Very Good.
Free delivery by: 02 Apr 2026
Used, Very Good
Seller details
Hawking Books
Edgewood, TX, USA
Very Good Condition. Signed by the author. Has some wear.
Free delivery by: 02 Apr 2026
Used, Very Good
Seller details
HPB Inc.
Dallas, TX, USA
Connecting readers with great books since 1972! Used books may not include companion materials, and ...
Free delivery by: 02 Apr 2026
Used, Good
Seller details
BooksRun
Philadelphia, PA, USA
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the...
Free delivery by: 02 Apr 2026
Used, Good
Seller details
Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Signed Copy Collectible-Good. Very Good dust jacket. Signed/Inscribed by author on front endpage. ...
Free delivery by: 02 Apr 2026