Max was interested in helping children understand their value-not from the world's perspective, but from God's. Wemmicksville is a land created by Eli, the "God" figure of the story. He creates each Wemmick in Wemmicksville uniquely, each with its own look and personality. Each story and video is a new adventure with the citizens of Wemmicksville. Punchinello is the central character, along with his friends Lucia, Splint, and Chip. When Punchinello strays from Eli, he begins to have problems. Only when Punchinello stays close to Eli does he clearly see how to walk through his life in Wemmicksville.

In this board book, Punchinello learns that it's not what you have that counts, but who you are.