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This full-color popular culture reader helps students see the world as a text and equips them with the analytical and composing tools to become strong academic writers.

This full-color, richly illustrated cultural studies reader directly engages the process of reading and writing about the "texts" one sees in everyday life. Using the lenses of rhetoric, semiotics and cultural studies, students are encouraged to become effective academic writers while gaining deeper insights into such popular culture categories as movies, technology, race, music, ethnicity, television, media, public space, and more.  Just as important, the book teaches students the usefulness of actively reading their surroundings.