Winning at New Products
Format: Paperback
ISBN13: 9780465093328
Paperback|9780465093328
✨ Featured Offer
Used, Very Good
$6.60
List Price: $24.99
🚚
See all 5 offers from $6.60 FREE standard delivery by: 05 Apr 2026
Overview
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
| ISBN-13 | 9780465093328 |
|---|---|
| ISBN-10 | 0465093329 |
| Weight | 1.01 Pounds |
| Dimensions | 6.00 x 1.40 x 9.00 In |
| List Price | $24.99 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 448 pages |
| Publisher | Basic Books |
| Published On | 2017-09-19 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Very Good
Seller details
PlumCircle
West Mifflin, PA, USA
Publisher overstock. May have remainder mark / minor shelfwear. 99% of orders arrive in 4-10 days.
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Goodwill Books
Hillsboro, OR, USA
Signs of wear and consistent use.
Free delivery by: 05 Apr 2026
Used, Very Good
Seller details
Bookoutlet
Bridgeton, NJ, USA
Great shape! Has a publisher remainder mark. paperback Used-Very Good 2017.
Free delivery by: 05 Apr 2026
Used, Very Good
Seller details
Bookoutlet
Bridgeton, NJ, USA
Great shape-like new! Has a publisher remainder mark. paperback Used-Very Good 2017.
Free delivery by: 05 Apr 2026
Used, Very Good
Seller details
HPB-Ruby
Dallas, TX, USA
Connecting readers with great books since 1972! Used books may not include companion materials, and ...
Free delivery by: 05 Apr 2026