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Overview
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
| ISBN-13 | 9780750654203 |
|---|---|
| ISBN-10 | 0750654201 |
| Weight | 1.54 Pounds |
| Dimensions | 6.25 x 0.75 x 9.25 In |
| List Price | $79.95 |
| Edition | 1st Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 360 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 2007-10-30 |
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