A short polemical appeal by Dennis MacShane (Minister for Europe 2005-2010) for policy-makers to re-engage with the Western Balkans before it is too late. Drawing on his experience as a Minister for the Balkans between 2001-2010, MacShane has written a vivid and forceful account, showing that the Western Balkans are a symbol of Europe's weakness to transform one of its key regions and the choice is now stark: either the Balkans become Europeanised or Europe becomes Balkanised.