9780465030866

What Matters Most

Format: 

ISBN13: 9780465030866

|9780465030866


Overview

For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products.What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue.... Hollender is a voice of reason in today's important debate on corporate responsibility." -Soundview Speed Reviews

ISBN-13

9780465030866

ISBN-10

0465030866

Weight

0.79 Pounds

Dimensions

5.25 x 0.75 x 8.00 In

List Price

$16.95

Format

-

Language

English

Pages

392 pages

Publisher

Basic Books

Published On

2006-01-03



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Midtown Scholar Bookstore
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