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Overview
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate students courses in e-commerce.
| ISBN-13 | 9780324013191 |
|---|---|
| ISBN-10 | 0324013191 |
| Weight | 1.80 Pounds |
| Dimensions | 0.50 x 8.00 x 9.50 In |
| List Price | $160.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | xxi, 342 pages |
| Publisher | South-Western College Pub |
| Published On | 2000-04-27 |
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