Overview

Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.
ISBN-13

9781312998421

ISBN-10

1312998423

Weight

2.11 Pounds

Dimensions

8.50 x 0.94 x 10.98 In

List Price

$50.00

Format

Paperback

Language

English

Pages

416 pages

Publisher

Lulu.com

Published On

2015-11-28


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