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Overview
This work presents a strategic concept aimed at enabling managers to understand and anticipate where the value in their business is headed. It identifies a dramatic shift in the business landscape in which new aggressive and successful companies have taken on the established giants - not with new products or innovative technology but with superior business designs. These companies anticipate customer needs and align their business designs - how they select customers, differentiate their offerings, configure their resources, create utilities and go to market - to meet the customer's highest priorities and take revenue and market value from a previously dominant competitor.
| ISBN-13 | 9780875846323 |
|---|---|
| ISBN-10 | 0875846327 |
| Weight | 1.40 Pounds |
| Dimensions | 6.28 x 1.13 x 9.53 In |
| List Price | $35.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 336 pages |
| Publisher | Harvard Business Review Press |
| Published On | 1995-11-01 |
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