Book 2 of 3 in the C.M.L. U.S. Army PSYOP series. Discover how to plan and prepare psychological warfare - PSYWAR - operations at the operational level. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication! Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions. This is book 2 of 3 in the C.M.L. U.S. Army PSYOP series, which builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level. Also available: PSYOP Book 1: Psychological Operations Handbook (ISBN: 978-1-949117-08-0, FM 3-05.30) covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general appreciation for PSYOP potential and value. PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.