To get the best from your employees, you need to be more than a manager. You need to be a coach.

You're a leader because you possess expertise in your field. You have the training and experience. You understand your business...but can you fully motivate and engage your team?

Michael K. Simpson, a senior consultant to FranklinCovey, has spent more than twenty-five years training executives to become effective coaches, mentoring and guiding leaders and managers to encourage and develop the talent of their people--the most important asset in any organization. In this guide, you will acquire the skills to coach your personnel from the ground up, maximizing their potential on a personal level, as members of the team, and as contributors to the organization as a whole.

Transform your business relationships (and your business) with this comprehensive tool for optimizing productivity, profitability, loyalty, and customer focus. Don't just manage; energize, galvanize, inspire. Be a coach.