Gain a greater understanding of motivation, where it comes from, how and why it changes over time, and how motivation can be increased and its quality enhanced. Learn how to apply the principles of motivation in such settings as schools, the workplace, the athletic field, counseling, and one's own personal strivings. Features: Comprehensive coverage: all aspects of motivation study, including biological, cognitive, social, etc. Practical perspective on motivation study: numerous how-to applications that show how to motivate yourself and others. Clear and concise writing style: translates the research in ways that are easy to understand.