Understanding Media Users
by Tony Wilson
Format: Paperback
ISBN13: 9781405155670
Paperback|9781405155670
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Overview
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.
- examines the relationship between media and audiences by one of the world's leading media scholars
- provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
| ISBN-13 | 9781405155670 |
|---|---|
| ISBN-10 | 1405155671 |
| Weight | 0.76 Pounds |
| Dimensions | 6.02 x 0.50 x 9.06 In |
| List Price | $49.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 232 pages |
| Publisher | Wiley-Blackwell |
| Published On | 2008-09-15 |
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