✨ Featured Offer
Used, Good
$37.21
List Price: $43.99
🚚
See all 1 offers from $37.21 FREE standard delivery by: 02 Apr 2026
Overview
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. The book also introduces the fundamentals of consumer and organizational buying behaviour; shows how organizations manage specific products; and presents all the marketing communications channels available to companies, from direct to advertising and public relations.
| ISBN-13 | 9780134904672 |
|---|---|
| ISBN-10 | 0134904672 |
| Weight | 2.31 Pounds |
| Dimensions | 7.00 x 0.75 x 9.50 In |
| List Price | $43.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 400 pages |
| Publisher | Prentice Hall |
| Published On | 1997-10-30 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 02 Apr 2026