Understanding Business
Format: Hardcover
ISBN13: 9780256140545
Hardcover|9780256140545
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Overview
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.
| ISBN-13 | 9780256140545 |
|---|---|
| ISBN-10 | 0256140545 |
| Weight | 4.06 Pounds |
| Dimensions | 1.25 x 8.75 x 11.25 In |
| List Price | $76.67 |
| Edition | 4th Edition |
| Format | Hardcover |
|---|---|
| Pages | 784 pages |
| Publisher | Irwin Professional Publishing |
| Published On | 1995-09-01 |
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