• A business is part of a much larger system
• A company's culture is determined by the context created for it
• The soul of a company is found in the hearts of its people
• The future can't be predicted, but it can be created
• There is a way to make an idea's time come

Filled with personal anecdotes and practical wisdom, this book offers inspiration and guidance to business managers who see the compelling need to build and grow healthy, sustainable organizations. For all readers, True to Our Roots provides both a fascinating glimpse into the California wine industry and heartening proof that business can do well by doing good.