Overview

This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between Transnational Management and International or Multinational Management.

ISBN-13

9780072474565

ISBN-10

0072474564

Weight

3.31 Pounds

Dimensions

7.75 x 1.50 x 9.50 In

List Price

$120.00

Edition

3rd Edition

Format

Hardcover

Publisher

Irwin Professional Pub

Published On

2000-10-31



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