Overview

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

ISBN-13

9780071259156

ISBN-10

0071259155

Weight

2.67 Pounds

Dimensions

13.39 x 35.04 x 12.60 In

List Price

$58.14

Edition

5th Edition

Format

Paperback

Pages

xv, 822 pages

Publisher

Published On

2007-02-01



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