choose marks that competitors can't copy search for existing marks that might conflict with yours register a name or other mark with the USPTO protect and maintain your marks' legal strength keep your mark safe from infringement understand and resolve trademark disputes outside the courtroom

The 9th edition of Trademark provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration. Plus, you'll get a fully up-to-date glossary of trademark terms and FAQs from Dear Rich, co-author Richard Stim's popular intellectual property blog.