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Overview
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.
| ISBN-13 | 9780131244887 |
|---|---|
| ISBN-10 | 0131244884 |
| Weight | 0.78 Pounds |
| Dimensions | 6.25 x 0.75 x 9.25 In |
| List Price | $52.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 304 pages |
| Publisher | Prentice Hall |
| Published On | 1994-10-05 |
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