
Total Customer Service
Format: Paperback
ISBN13: 9780060920098
Paperback|9780060920098
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Overview
Customer Service: The Competitive Weapon for the 1990s
Demand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars. The Six-Point Plan for Gaining the Competitive Edge* Devise a service strategy* Get top managers to behave like customer service fanatics* Concentrate on motivating and training employees* Design products and services that make good customer service possible* Invest in service infrastructure* Monitor achievement of customer service goals| ISBN-13 | 9780060920098 |
|---|---|
| ISBN-10 | 0060920092 |
| Weight | 0.40 Pounds |
| Dimensions | 5.31 x 0.55 x 8.00 In |
| List Price | $13.00 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 256 pages |
| Publisher | Harper Perennial |
| Published On | 1990-11-13 |
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