Overview

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

ISBN-13

9789813224704

ISBN-10

9813224703

Weight

0.90 Pounds

Dimensions

6.10 x 0.60 x 9.10 In

List Price

$118.00

Edition

1st Edition

Format

Hardcover

Language

English

Pages

xiii, 136 pages

Publisher

World Scientific Publishing Co Pte Ltd

Published On

2018-03-01



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