This Is PR
Format: Paperback
ISBN13: 9780534562632
Paperback|9780534562632
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Overview
This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
| ISBN-13 | 9780534562632 |
|---|---|
| ISBN-10 | 0534562639 |
| Weight | 1.65 Pounds |
| Dimensions | 7.99 x 0.51 x 10.00 In |
| List Price | $83.67 |
| Edition | 8th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 512 pages |
| Publisher | Wadsworth Publishing |
| Published On | 2003-07-01 |
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Size: 9x7x0; New. In shrink wrap. Looks like an interesting title!
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