Overview

This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!

ISBN-13

9780534562632

ISBN-10

0534562639

Weight

1.65 Pounds

Dimensions

7.99 x 0.51 x 10.00 In

List Price

$83.67

Edition

8th Edition

Format

Paperback

Language

English

Pages

512 pages

Publisher

Wadsworth Publishing

Published On

2003-07-01



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A2ZBooks
★★★★★

Burgin, Ky, USA

Text appears clean, Has a stamp inside front cover. Cover in nice condition. Has Infotrac Quantity...
$45.97

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Bonita
★★★★☆

Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$47.32

 Free delivery by: 01 Apr 2026


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