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Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.
| ISBN-13 | 9780534042875 |
|---|---|
| ISBN-10 | 0534042872 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Pages | 518 pages |
| Publisher | Wadsworth Pub. Co |
| Published On | 1984-12-01 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 01 Apr 2026