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Overview
This textbook traces the evolution of the public relations field, explains techniques for finding and performing research, and examines the ethical and legal issues that commonly arise during public relations practice. The second half of the text focuses on the specific tasks of developing a marketing campaign, preparing a publicity message, and ma
| ISBN-13 | 9780495091325 |
|---|---|
| ISBN-10 | 0495091324 |
| Weight | 1.70 Pounds |
| Dimensions | 8.25 x 0.75 x 10.00 In |
| List Price | $93.00 |
| Edition | 9th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 432 pages |
| Publisher | Wadsworth Publishing |
| Published On | 2006-04-27 |
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