"If you wish to survive and thrive in this fourth industrial age, if you wish to understand the landscapes you are competing in, if you wish to understand how modern practices will change your organization, then I would recommend that you read and study this book carefully." --Simon Wardley, creator of and author of Wardley Maps

"The Value Flywheel Effect is a timely and hugely valuable book providing a set of principles and ways of working to navigate and exploit the fast-changing technology and business landscape." --Matthew Skelton, coauthor of Team Topologies

Achieve rapid acceleration and transformation with the Value Flywheel Effect.

Today, every business is a technology business; every leader is a technology leader. As we enter this new era, organizations must learn to harness technology to drive innovation and power change. In The Value Flywheel Effect, David Anderson, Michael O'Reilly, and Mark McCann enable leaders to create an adaptive organization built upon embracing strategic thinking, team focus, and reduced time to value to drive business results and navigate a migration to the modern cloud.

Using Wardley Mapping and other sense-making approaches, The Value Flywheel Effect helps organizations anticipate market changes and user needs. As the flywheel starts to turn, each small win builds momentum. This continuous momentum builds situational awareness, breaks new boundaries, and catapults companies to sustainable, long-term success.

Learn to understand and utilize the sociotechnical intersection between business, technology, and people with the Value Flywheel Effect. Give your organization the edge it needs to navigate future challenges and build maximum velocity.

"Packed with real-world examples, case studies, and practical tools applied to complex domains, The Flywheel Effect is required reading to plot your future and the business you want to be." --Barry O'Reilly, author of Unlearn and Lean Enterprise