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Overview
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
| ISBN-13 | 9780788195914 |
|---|---|
| ISBN-10 | 0788195913 |
| List Price | $25.00 |
| Format | Hardcover |
|---|---|
| Pages | 289 pages |
| Publisher | Diane Pub Co |
| Published On | 2001-02-01 |
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