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Overview
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
| ISBN-13 | 9780316364805 |
|---|---|
| ISBN-10 | 0316364800 |
| Weight | 1.25 Pounds |
| Dimensions | 6.50 x 1.25 x 9.75 In |
| List Price | $25.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Pages | 289 pages |
| Publisher | Little Brown & Co |
| Published On | 1995-04-01 |
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