Overview

*This revision includes a new paper from Henry Mintzberg - 'A Guide to Strategic Positioning' (never previously published). *Three new 1996 cases - 'S.A. Chupa Chups', 'Lufthansa: The Challenge of Globalization', 'British Telecommunications plc: The Transformation of a State-owned Monopoly'.

ISBN-13

9780136759843

ISBN-10

013675984X

Weight

3.85 Pounds

Dimensions

7.75 x 1.75 x 10.00 In

List Price

$100.00

Edition

3rd Edition

Format

Paperback

Language

English

Pages

1056 pages

Publisher

Pearson College Div

Published On

1998-05-29



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