
The Strategy Process
Format: Paperback
ISBN13: 9780136759843
Paperback|9780136759843
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Overview
*This revision includes a new paper from Henry Mintzberg - 'A Guide to Strategic Positioning' (never previously published). *Three new 1996 cases - 'S.A. Chupa Chups', 'Lufthansa: The Challenge of Globalization', 'British Telecommunications plc: The Transformation of a State-owned Monopoly'.
| ISBN-13 | 9780136759843 |
|---|---|
| ISBN-10 | 013675984X |
| Weight | 3.85 Pounds |
| Dimensions | 7.75 x 1.75 x 10.00 In |
| List Price | $100.00 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 1056 pages |
| Publisher | Pearson College Div |
| Published On | 1998-05-29 |
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