The Strategy and Tactics of Pricing
Format: Paperback
ISBN13: 9780136690603
Paperback|9780136690603
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Overview
A comprehensive, managerially-focused guide to the formulation of pricing strategy. It explains concepts essential to integrating pricing successfully into marketing strategy. It also contains step-by-step formulae and procedures that show students how to go about analyzing problems.
| ISBN-13 | 9780136690603 |
|---|---|
| ISBN-10 | 0136690602 |
| Weight | 1.12 Pounds |
| Dimensions | 6.00 x 1.00 x 9.00 In |
| List Price | $66.67 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 400 pages |
| Publisher | Taylor & Francis |
| Published On | 1994-05-11 |
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