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Overview
This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.
| ISBN-13 | 9780471384120 |
|---|---|
| ISBN-10 | 0471384127 |
| Weight | 1.87 Pounds |
| Dimensions | 8.52 x 0.66 x 11.06 In |
| List Price | $54.67 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 416 pages |
| Publisher | Wiley |
| Published On | 2000-11-10 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 02 Apr 2026