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Overview
Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.
| ISBN-13 | 9780471180333 |
|---|---|
| ISBN-10 | 0471180335 |
| Weight | 1.56 Pounds |
| Dimensions | 8.62 x 0.53 x 11.04 In |
| List Price | $46.67 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 352 pages |
| Publisher | Wiley |
| Published On | 1997-07-15 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 02 Apr 2026