9780750685665

The Marketing Book

Format: Hardcover

ISBN13: 9780750685665

Hardcover|9780750685665


Overview

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.

In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

ISBN-13

9780750685665

ISBN-10

0750685662

Weight

3.55 Pounds

Dimensions

7.50 x 1.50 x 10.75 In

List Price

$76.95

Edition

6th Edition

Format

Hardcover

Language

English

Pages

682 pages

Publisher

Routledge

Published On

2007-11-01



View All Offers

Sort by:

Condition
Seller
Seller Comments
Price

Bookstores.com relies on cookies to improve your experience.