The Market Segmentation Workbook
Format: Paperback
ISBN13: 9780415118927
Paperback|9780415118927
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Overview
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
| ISBN-13 | 9780415118927 |
|---|---|
| ISBN-10 | 0415118921 |
| Weight | 1.15 Pounds |
| Dimensions | 6.00 x 0.75 x 9.50 In |
| List Price | $56.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 240 pages |
| Publisher | Cengage Learning EMEA |
| Published On | 1996-02-22 |
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