✨ Featured Offer
Used, Good
$13.23
List Price: $19.99
🚚
See all 7 offers from $5.53 FREE standard delivery by: 29 Mar 2026
Overview
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
| ISBN-13 | 9781401309664 |
|---|---|
| ISBN-10 | 1401309666 |
| Weight | 0.53 Pounds |
| Dimensions | 5.19 x 0.65 x 8.00 In |
| List Price | $19.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | Hyperion - Acquired Assets |
| Published On | 2008-07-08 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Zoom Books East
Glendale Heights, IL, USA
Book is in very good condition and may include minimal underlining highlighting. The book can also i...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Greenworld Books
Arlington, TX, USA
Good condition. It may show normal signs of use such as light writing highlighting or library markin...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Goodwill of Colorado
COLORADO SPRINGS, CO, USA
All pages and cover are intact. Dust jacket included if applicable though it may be missing on har...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Goodwill BookWorks
Austin, TX, USA
Book shows general signs of use and handling. May have light wear on the cover or edges and minimal ...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
Gulf Coast Books
Cypress, TX, USA
Size: 5x0x8;
Free delivery by: 01 Apr 2026
✨ Used, Good
Seller details
Bookstores.com
Free delivery by: 29 Mar 2026
Used, Very Good
Seller details
Bookstores.com
Free delivery by: 29 Mar 2026