The Irresistible Value Proposition
Format: Paperback
ISBN13: 9781544501963
Paperback|9781544501963
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Overview
The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.
| ISBN-13 | 9781544501963 |
|---|---|
| ISBN-10 | 154450196X |
| Weight | 0.30 Pounds |
| Dimensions | 5.50 x 0.25 x 8.50 In |
| List Price | $13.99 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 100 pages |
| Publisher | Value Lifecycle |
| Published On | 2019-03-14 |
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