The Infinite Asset
Format: Hardcover
ISBN13: 9781578512492
Hardcover|9781578512492
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Overview
Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.
| ISBN-13 | 9781578512492 |
|---|---|
| ISBN-10 | 1578512492 |
| Weight | 1.21 Pounds |
| Dimensions | 6.45 x 0.95 x 9.60 In |
| List Price | $27.50 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 238 pages |
| Publisher | Harvard Business Review Press |
| Published On | 2001-10-01 |
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