The IMC PlanPro Handbook
Format:Â Paperback
ISBN13:Â 9780131998124
Paperback|9780131998124
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Overview
With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.
| ISBN-13 | 9780131998124 |
|---|---|
| ISBN-10 | 0131998129 |
| Weight | 1.15Â Pounds |
| Dimensions | 10.98 x 0.47 x 8.39 In |
| List Price | $88.00 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 195 pages |
| Publisher | Prentice Hall |
| Published On | 2006-03-06 |
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