9783791348391

The Field Guide to Typography

Format: Hardcover

ISBN13: 9783791348391

Hardcover|9783791348391


Overview

From American Typewriter to Zapf Dingbats - this highly engaging and fascinating visual reference helps novices and experts alike identify the typefaces we encounter every day. A quarter of a century ago hardly anybody knew what a font was, let alone the difference between Times Roman and Palatino. But in the present era of blogs, social media, and even a feature film devoted entirely to Helvetica, choosing a typeface is as important as picking the right tie for a job interview, and identifying fonts has evolved into a 21st-century urbanite's version of bird-watching. Written for type fanatics of all stripes, award-winning designer Peter Dawson draws on his immense knowledge to help readers identify and understand the fonts that appear in our daily lives. Inspired by traditional field guides, each spread examines one typeface in depth, listing its designer, year of release, and a brief history that addresses its origins, common uses, and distinguishing characteristics. Hundreds of color photographs reveal typefaces at work in airports and train stations, on smartphones and book jackets, online and in signage. Also included are interviews with influential designers such as Freda Sack, Henrik Kubel, and Jason Smith, and tips for distinguishing between similar-looking fonts. Brimming with facts and photos, this helpful guide offers aspiring as well as proficient "font spotters" all the information they need to identify type in the real world.

ISBN-13

9783791348391

ISBN-10

3791348396

Weight

2.20 Pounds

Dimensions

6.19 x 1.38 x 8.13 In

List Price

$29.95

Format

Hardcover

Language

English

Pages

382 pages

Publisher

Prestel

Published On

2013-09-25



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Bonita
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Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$46.92

 Free delivery by: 01 Apr 2026


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