9781541705241

The Creative Shift

Format: Hardcover

ISBN13: 9781541705241

Hardcover|9781541705241


Overview

An "essential" (Frederick W. Smith, founder and executive chairman, FedEx)  brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual



How can organizations prioritize innovation and execute new ideas, while also continuing to do what they do best? We want Mercedes to be careful, methodical, and risk-averse when testing their vehicles. But we also want them to be able to remove their blinders when envisioning next-generation car technology. How can a company strike a balance between operation and exploration?



Andrew Robertson, the CEO of BBDO, an advertising firm considered to be the gold standard of creativity, knows that it is critical to conduct business as usual while pursuing business unusual. Most companies focus on the former, while giving lip service to the latter. In The Creative Shift, Robertson offers the tools to help individuals, teams, and companies switch into creative mode, seamlessly and effectively, including:
  • Developing a common language to convey when a creative shift is needed;
  • Generating an array of possibilities and applying them onto your problem until something clicks;
  • Managing unhelpful personality traits;
  • Properly incentivizing and protecting creative contributions;
  • Getting out into the world to "forage" for ideas.

 

This book is for every manager, leader, and entrepreneur who needs to rally a team, an organization, or themselves to think big and keep the flame of invention burning brightly while under suffocating pressure--which happens to be when you need creative problem-solving the most.


ISBN-13

9781541705241

ISBN-10

1541705246

Weight

0.88 Pounds

Dimensions

5.85 x 1.00 x 8.60 In

List Price

$30.00

Edition

1st Edition

Format

Hardcover

Language

English

Pages

288 pages

Publisher

Basic Venture

Published On

2025-09-02



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