The Competitive Advantage
Format: Hardcover
ISBN13: 9780029250907
Hardcover|9780029250907
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Overview
Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
| ISBN-13 | 9780029250907 |
|---|---|
| ISBN-10 | 0029250900 |
| List Price | $37.50 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Pages | 484 pages |
| Publisher | Free Press |
| Published On | 1985-01-01 |
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