The Business Plan Workbook
Format: Paperback
ISBN13: 9780749472832
Paperback|9780749472832
✨ Featured Offer
Used, Good
$48.94
List Price: $39.95
🚚
See all 1 offers from $48.94 FREE standard delivery by: 28 Mar 2026
Overview
One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development.Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan.With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.
| ISBN-13 | 9780749472832 |
|---|---|
| ISBN-10 | 0749472839 |
| Weight | 1.10 Pounds |
| Dimensions | 5.00 x 0.75 x 8.00 In |
| List Price | $39.95 |
| Edition | 8th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 352 pages |
| Publisher | Kogan Page |
| Published On | 2015-01-28 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 28 Mar 2026