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Overview
It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-the behavior gap. Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to re
| ISBN-13 | 9781591844648 |
|---|---|
| ISBN-10 | 1591844649 |
| Weight | 0.65 Pounds |
| Dimensions | 5.74 x 0.79 x 8.54 In |
| List Price | $26.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 192 pages |
| Publisher | Portfolio |
| Published On | 2012-01-03 |
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Dream Books Co.
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Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting...
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Frederick, MD, USA
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Ventura, CA, USA
Size: 8x5x0; minimal wear to DJ minimal wear on edges of cover stains on DJYour purchase benefits ...
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Connecting readers with great books since 1972! Used books may not include companion materials, and ...
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