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Overview
Analyzing how tennis turned pro
The arrival of the Open era in 1968 was a watershed in the history of tennis--the year that marked its advent as a professionalized sport. Merging wide-angle history with individual stories of players and off-the-court figures, Greg Ruth charts tennis's evolution into the game we watch today. His vivid account moves from the cloistered world of nineteenth-century lawn tennis through the longtime amateur-professional divide and the battles over commercialization that raged from the 1920s until 1968. From there, Ruth details the post-1968 expansion of the game as it was transformed by bankable superstars, a popular women's tour, rival governing bodies, and sponsorship money. What emerges is a fascinating history of the economics and politics that made tennis a decisive, if unlikely, force in the creation of modern-day sports entertainment.
The arrival of the Open era in 1968 was a watershed in the history of tennis--the year that marked its advent as a professionalized sport. Merging wide-angle history with individual stories of players and off-the-court figures, Greg Ruth charts tennis's evolution into the game we watch today. His vivid account moves from the cloistered world of nineteenth-century lawn tennis through the longtime amateur-professional divide and the battles over commercialization that raged from the 1920s until 1968. From there, Ruth details the post-1968 expansion of the game as it was transformed by bankable superstars, a popular women's tour, rival governing bodies, and sponsorship money. What emerges is a fascinating history of the economics and politics that made tennis a decisive, if unlikely, force in the creation of modern-day sports entertainment.
Comprehensive and engaging, Tennis tells the interlocking stories of the figures and factors that birthed the professional game.
| ISBN-13 | 9780252085888 |
|---|---|
| ISBN-10 | 0252085884 |
| Weight | 1.24 Pounds |
| Dimensions | 6.13 x 0.82 x 9.25 In |
| List Price | $24.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Pages | 368 pages |
| Publisher | University of Illinois Press |
| Published On | 2021-07-27 |
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Baldwin City, KS, USA
0252085884. Text clean and tight; Sport And Society; 8vo 8"-9" tall; 360 pages.
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