Television
Format: Hardcover
ISBN13: 9780861964024
Hardcover|9780861964024
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Overview
The Independent Television Commission is the new regulatory body for commercial television in the UK. Under the 1990 Broadcasting Act, the ITC is required to make arrangements to conduct audience research into public opinion about its licensed television services, the effects of programmes on viewers' attitudes and behaviour, and into viewers' programme interests, needs and preferences. This study reports on these major audience research studies.
| ISBN-13 | 9780861964024 |
|---|---|
| ISBN-10 | 0861964020 |
| Format | Hardcover |
|---|---|
| Pages | 128 pages |
| Publisher | University of Luton Press |
| Published On | 1994-08-01 |
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