Technical Communication
Format: Paperback
ISBN13: 9780321270764
Paperback|9780321270764
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Overview
* = new to this edition. Preface. Acknowledgments. 1. Introduction to Technical Communication. Technical Communication Serves Practical Needs. Technical Communication is User-Centered. Technical Communication Is Efficient. * Sample Document: A Citizen's Guide to Bioremediation. * Technical Communication Comes in All Shapes and Sizes. * Technical Communicators Employ a Broad Array of Skills. Technical Communication is Part of Most Careers. Communication Has Both an Electronic and a Human Side. Communication Reaches a Global Audience. Consider This: Twenty-First Century Jobs Require Portable Skills. Exercises. Collaborative Project. Service-Learning Project. I. COMMUNICATING IN THE WORKPLACE. * Technical Communication in the News : "Report Pinpoints Cause of Columbia Shuttle Disaster". 2. Preparing an Effective Technical Document. Complete the Key Tasks. Rely on Creative and Critical Thinking. Guidelines for Writing with a Computer. * Make Proofreading Your Final Step. * Guidelines for Proofreading. Consider This: Workplace Settings Are Increasingly Virtual. Exercises. Collaborative Project. Service-Learning Project. 3. Delivering the Essential Information. Assess the Audience’s Information Needs. Identify Levels of Technicality. The Highly Technical Document. The Semitechnical Document. The Nontechnical Document. Primary and Secondary Audiences. Web-Based Documents for Multiple Audiences. * A Web Page Linked to Various User Needs : Zantac™ Syrup. Develop an Audience and Use Profile. Audience Characteristics. Purpose of the Document. Audience’s Technical Background. Audience’s Cultural Background. Audience’s Knowledge of the Subject. Appropriate Details, Format, and Design. Due Date and Timing. Consider This: Communication Failure Can Have Drastic Consequences. Exercises. Collaborative Projects. Service-Learning Project. * 4. Making a Persuasive Case. Identify Your Specific Goal. Arguing to Influence People’s Opinions. Arguing to Enlist People’s Support. Presenting a Proposal. Arguing to Change People’s Behavior. Assess the Political Realities. Expect Audience Resistance. Know How to Connect with the Audience. Allow for Give-and-Take. Ask for a Specific Response. Never Ask for Too Much. Recognize All Communication Constraints. Organizational Constraints. Legal Constraints. Ethical Constraints. Time Constraints. Social and Psychological Constraints. Consider This: People Often React Emotionally to Persuasive Appeals. Support Your Claims. Offer Convincing Evidence. Appeal to Common Goals and Values. Consider the Cultural Context. Shape Your Argument. Guidelines for Making Your Case. Sample Document: Ewing Sales Letter. Checklist for Cross-Cultural Documents. Exercises. Collaborative Projects. Service-Learning Project.
| ISBN-13 | 9780321270764 |
|---|---|
| ISBN-10 | 0321270762 |
| Weight | 2.66 Pounds |
| Dimensions | 7.00 x 1.25 x 8.75 In |
| List Price | $107.80 |
| Edition | 10th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 832 pages |
| Publisher | Longman |
| Published On | 2005-02-01 |
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