Tangible Strategies for Intangible Assets
by John Berry
Format: Hardcover
ISBN13: 9780071412865
Hardcover|9780071412865
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Overview
Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.
| ISBN-13 | 9780071412865 |
|---|---|
| ISBN-10 | 0071412867 |
| Weight | 1.10 Pounds |
| Dimensions | 6.25 x 1.00 x 9.25 In |
| List Price | $49.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | McGraw-Hill |
| Published On | 2004-11-01 |
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